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Virtual Discussion

Wednesday, March 24, 2021 - 04:30 PM - 06:00 PM, PDT

Mar 24 2021

Building Relationships with Strategics

As a founder, you may feel like strategic partnerships could be a huge help OR a huge distraction. Join us for a conversation on building relationships with strategics, moderated by Liz Wessel, CEO of WayUp. WayUp has entered strategic partnerships with relevant or even competitive companies that have helped their business tremendously, led to an investment, led to more channel partnerships, led to inbound M&A interest, been an utter waste of time, and more. They even heard of companies having their work/ideas stolen as a result. Often, it can be hard to evaluate whether to enter into a strategic partnership, what the best way to think about the time commitment should be, and so on. For this discussion, we will focus on strategic partnerships from a BD/Corp Dev sense rather than a sales sense. As such, we thought we would bring together Founders and CEOs to share stories/advice on how they’ve gone about strategic partnerships, what has or hasn’t worked, and so on.

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